Initiative Q’s goal is to not replace payment cards and paper money but to create a new payment system. It is “creating a new currency (the Q) and distributing it to anyone who helps speed up adoption." The Q is not a cryptocurrency and is not decentralized, but will instead be overseen by an independent monetary committee, much like a central bank.
Registering for Initiative Q is marketed through multi-level marketing. The currency reserved for registrants will not be released until a critical mass of adopters identify themselves. In November 2018, Vox.com reported that more than two million people had signed up in 180 countries. Later the same month, O Globo reported more than five million registrations, and The Times of India reported that countries with large numbers of registrations included India, Brazil, United States and United Kingdom.
In contrast, Brendan Markey-Tower, economist at the University of Queensland, said on Stuff.co.nz in November 2018 that it was "not a scam" and that the scheme wouldn't "make you fabulously wealthy. It is, nonetheless, an interesting idea."
Huszák enumerated potential problems with the scheme such as no clear crypto-currency security measures, unclear transaction/exchange costs, and potential for market manipulation by the largest holders of currency.
^Q 幣」突然冒起，是否下一個 Bitcoin？ ["Q coin" suddenly rises, is it the next Bitcoin?]. cup.com.hk (in Chinese). CUP Media. 12 November 2018. Archived from the original on 22 November 2018. Retrieved 22 November 2018.